Sports Medicine Inventor
Alarmed by the growing number of deaths among athletes, especially football players who were having heat stroke, in some cases resulting in death, Dr. Balakian, in 1965 (the year his son Peter began playing high school football), began research on electrolyte replenishment. Working at home on his kitchen table, at times with the aid of his wife Arax, he developed what he called “an isotonic, thirst quenching beverage” and trademarked it: Sportade.
Dr. Balakian was well qualified to study heat stroke and electrolytes. As an attending physician who specialized in internal medicine at Englewood Hospital in Englewood, New Jersey, he was Chairman of the Pharmacy Committee, Coordinator in the Adverse Drug Reaction Program of the FDA, and Chairman of the Institutional Review Committee on Investigational Drugs.
Dr. Balakian invented Sportade as an isotonic thirst quenching drink to replenish various minerals such as potassium and sodium that are lost by athletes during physical exertion. By 1968, Balakian had licensed Sportade to Becton-Dickinson, the pharmaceutical and medical supply company based in Rutherford, New Jersey. Sportade quickly became a sensation and received extensive media coverage in The New York Times, (including a feature in the Sunday Sports Section of the New York Times, ( 10/8/67), and Newsweek, World Tennis Magazine, Soft Drinks Review, The Medical Times, and others. Dr. Balakian appeared on NBC television . Balakian’s articles and essays on electrolyte replenishment had an impact on the growing awareness of this new field as his feature essay in The Medical Times indicated. Dr. Balakian lectured extensively at universities and medical forums across America and spoke at the World Congress of Sports Medicine at Oxford University in 1970. He appeared as well on the Voice of America and NBC television.
From 1968 to the mid 1970s Sportade was well received in the athletic world. Among its first users were college football teams including Notre Dame, USC, Texas A&M, Syracuse, Stanford, Rutgers, Dartmouth, Bucknell, as well as high schools around the country. In the NFL the New York Jets and the New York Giants were among the first teams to use Sportade and Balakian conducted tests on the New York Giants during their summer training sessions in 1966 and 67, which aided his conclusions about the effectiveness of Sportade. The Mount Kenya Safari Club, the 1968 US Olympic tennis team, NBC News in Saigon, tennis champion Renee Lacoste were also among its first users. Sportade was used at the Olympics in 1968, and in 1969 it was the featured drink at the U.S. Tennis Open. It was registered in 8 (clarify) foreign countries and also in Canada, Mexico, Hong Kong, Japan, Malaysia, Singapore, and Thailand.
In is an interesting coincidence that Dr. Robert Cade, a professor of nephrology at the University of Florida led a research team–which included Doctors Dana Shires, James Free, and Alejandro G. Quesada–that began their work on a similar product Gator Ade during that very year; for a decade Sportade and Gatorade were competing in the new market of electrolyte beverages that they had both created.
Sportade was first manufactured in powder and later in liquid and sold in five flavors: orange, grapefruit, lime, lemon, and lemon-lime and was also in a hot chocolate version for the ski market. In the marketing tests that Becton-Dickinson conducted in 1969 consumer tests indicated a strong preference for Sportade over Gatorade on taste and flavor and at the time Sportade provided a broader spectrum of minerals.
In 1976 Balakian decided not to continue his licensing agreement with Becton Dickinson, and in the late 1970s Balakian formed a start up company Sportade Beverage, which was short, lived. In the wake of Dr. Balakian’s death in 1981, the company was discontinued. Dr. Balakian was prescient in saying as early as 1966: “electrolyte drinks will revolutionize sports and daily exercise and in 20 years will be in every in household in America.”